Associate Professor of Marketing
Fletcher Jones Faculty Scholar for 2016-2017
PhD (Economics), London School of Economics, 2011
MSc (Economics), London School of Economics, 2006
Diplom-Volkswirt, Universität Freiburg, 2005
Recent Research / News
Runner-up for Dick Wittink best paper award: Advertising Impact along the Conversion Funnel
My paper “The Impact of Advertising Along the Conversion Funnel” with Song Yao was the runner-up for the Dick Wittink best paper award at the QME journal. In the paper, we analyze advertising effectiveness along the conversion funnel in brick-and-mortar supermarkets using novel “path-tracking” data on consumers’ movement in the store. The interview below provides a short summary of our findings.
One-stop shopping in supermarkets leads to lower prices for consumers
We analyze how the convenience of one-stop shopping at supermarkets leads to complementary price effects across categories. Such effects occur because a price increase in one category might lead consumers to make all their purchases elsewhere. The threat of such losses in other categories leads to lower prices across the broad which benefits consumers. Our research on this topic (with Pasquale Schiraldi, Howard Smith and Øyvind Thomassen) was recently published in the American Economic Reviewand is summarized in this Stanford Insights article.
Award for best paper in health economics
My paper "Free to Choose? Reform, Choice and Consideration Set in the English National Health Service" with Martin Gaynor and Carol Propper won the 25th Kenneth J. Arrow award for the best paper in health economics in 2016.
Harnessing the power of social media
Firms are increasingly trying to tab into social media and have users promote products on their behalf. But how effective is such a marketing strategy? In recent research of mine (with Song Yao and Wenbo Wang), we address this question. Stanford Business Insights provides a great summary of our findings (including a video interview, also posted below).
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